ASCA Board

KIERAN WESTLAKE
PRESIDENT

I have lived and breathed hospitality for most of my life, including having my own café. 

My current day job is ‘Head of Channel Strategy’ for publicly listed, hospitality equipment funder – Silver Chef Ltd (ASX:SIV).

Simply put, I am Silver Chef’s coffee guy and I am tasked with finding unique ways to provide capital and options to our coffee partners – café owners and coffee roasters, ensuring they have the best chance of success and importantly, options when it doesn’t go to plan.

president@aasca.com

BRUNO MAIOLO
VICE PRESIDENT

Coffee is all I know. I started out as a Barista, in Carlton of course, in the 80’s learning the craft and being part of the Melbourne coffee scene (the original – and still the best coffee scene). I evolved into a café owner, running highly successful cafés, bars and restaurants. I then started coffee roasting and creating custom specialty blends, where I’ve been ever since.

My ASCA involvement came in the early 2000’s, helping to run VIC comps and also calibrating as a judge. I was kindly awarded ASCA Life Member status in 2017 – and I ain’t going anywhere.

vicepresident@aasca.com

MELISSA CAIA
SECRETARY

I’m the specialist barista trainer and coordinator at the Coffee Academy at William Angliss Institute, and also a certified WCE Sensory Judge for the World Barista Championships (2013-current).

I started judging at ASCA competitions in 2008 and am one of ASCA judge’s calibration and accredited lead instructors, having judged both state and national barista competitions for a number of years. 

In 2016, I received the inaugural Australian Coffee Woman of the Year for my contributions to coffee over more than 20 years working in hospitality.

secretary@aasca.com

CHRIS WHEATLEY
TREASURER

I am currently the company owner and Director of Scope Accounting, and have been the ASCA Treasurer since 2017.

Before running my own business, I was Treasurer of the South East Brisbane Chamber of Commerce and have years of experience under my belt when it comes to crunching numbers.

treasurer@aasca.com

DAVID SENG
BARISTA GUILD HEAD

Studying to become a mechanical engineer at Monash University, coffee was never meant to be my chosen path. I’ve spent the last 15 years working with coffee professionally and I am an accredited WCE World Barista Championship sensory judge.

In 2009, I opened the doors to The Espresso School in Melbourne which would have never happened if I didn’t compete or judge in ASCA sanctioned competitions.

Don’t be afraid to reach out or say hello if you see me around competitions. I hope to see you at a Barista Guild event soon!

baristaguild@aasca.com

CRAIG SIMON
ROASTERS GUILD HEAD

 

roastersguild@aasca.com

CAM BALLARD
ORDINARY MEMBER 1

I have been an ASCA accredited barista judge since 2008, judging in numerous states across Australia in those 10 years.

I am also a former Executive Committee member holding the post of Treasurer for 3 years from 2010 and being part of the committee that worked on getting ASCA’s involvement with MICE off the ground.

In more recent years, I have been organising the SA comps (now Western Region) including partnering up with the Double Shot Coffee Fiesta to lift the quality of ASCA events held in Adelaide from previous years.

ordinary1@aasca.com

JANE CLARKE
ORDINARY MEMBER 2

Hi, I’m Jane and I am an experienced FMCG Marketer and is currently a Brand Manager at Lactalis Professional, the producers of the Pauls Professional Milk range. My passion for coffee coupled with a Bachelor Degree in Food Science and Nutrition puts me in a unique position to understand the intricacies and flavour complexities to make a great coffee.

By getting involved in sensory judging at barista competitions, my love for coffee drives me to continue to build my knowledge to continue to help others in the industry. I am also the co-ordinator of the ASCA Northern Region committee and a member of the National Competitions Committee.

ordinary2@aasca.com