The Australian Specialty Coffee Association (ASCA) and Vitasoy are proud to announce a 3-year sponsorship agreement, that will see Australia’s leading brand of plant milks support the Australian specialty coffee industry.

In an industry first, Vitasoy will also make their support of the association visible to their clients, with ASCA branding to feature on new Vitasoy Café packaging.

“We are proud to have Australia’s premier plant milk brand supporting the association and our members,” said ASCA Vice President Kieran Westlake. “Vitasoy have long led the way in dairy alternatives and with this sector growing rapidly in the café market, we’re pleased to be able to provide our members and competitors with yet another exceptional product.”

Westlake added that all ASCA members are encouraged to show their support for sponsors such as Vitasoy by purchasing and using their products in their businesses.

“We are extremely grateful to Vitasoy for their commitment to maintaining the high standard of the Australian specialty coffee industry and look forward to a long and successful partnership with them,” said Westlake.