BeanScene magazine has committed to a three-year media partnership with the Australian Specialty Coffee Association (ASCA).

BeanScene is Australia’s leading industry publication, and is known around the globe as a truly world-class coffee magazine.

The publication has supported ASCA for the past 10 years, providing communications support in print and online for all of ASCA’s regional and national competitions, as well as its events.

“ASCA plays a valuable role in growing the specialty coffee industry in Australia. Prime Creative Media is committed to helping individuals, organisations, and industries grow, and we recognise the important role that ASCA plays for the nation’s cafés, baristas, roasters, and equipment suppliers,” says BeanScene Editor Sarah Baker, who has also been involved with the board and is currently ASCA’s Public Officer.

ASCA President Brent Williams says the organisation’s 10-year partnership with BeanScene has played a crucial role in supporting ASCA’s ambitions to promote specialty coffee throughout the Australian coffee community, and on the world stage.

BeanScene is a powerful voice to the wide coffee community. It has played a valuable role in spreading the word about ASCA, and we look forward to a long relationship,” says ASCA President Brent Williams.